AMBUSH MARKETING

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AMBUSH MARKETING
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course module of OB ( MB 102)

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Organization Behavior (MB 102) Session 2010-2012 Course Instructors : PP Singh & Sneha Sharma +91-9914551155 +91-9317552855 pctepps@gmail.com Snehasharma28@yahoo.co.in COURSE DESCRIPTION This course deals with human behavior in organizations. Understanding what shapes the way organizations work. Business is about people. From the smallest enterprise to the largest corporation, organisations are created and designed by people to fulfill human objectives. Organisational behaviour (OB) seeks to understand how we can do this in the best way. This course aims to provide better understanding of human behaviour in organisations. COURSE OBJECTIVES 1. To gain a solid understanding of human behavior in the workplace from an individual, group, and organizational perspective. 2. To obtain frameworks and tools to effectively analyze and approach various organizational situations. CLASS REQUIREMENTS AND ASSESSMENT 1. Attendance Criteria – 75% 2. You are expected to be cla...
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Organizational behavior at PepsiCo

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THE BIGGEST HURDLE FOR MOST MINORITIES IN CORPORATE America is not getting hired, it's retention and advancement--particularly for minorities who are middle managers looking to move into senior level positions. Ron Parker, PepsiCo's senior vice president for human resources, believes that a major disconnect between company management and minority is culture--both associated with race and a company's environment. Managing the corporate culture forces employees to understand the performance mandates of their position in the context of the company's political structure. With issues of race, cultural differences can discourage open communications between associates, which is crucial for company growth. For example, some minorities may not ask necessary performance questions, because they don't want to be perceived as inadequate. Conversely, some managers are reluctant to offer feedback to minority employees for fear of being seen as racist. "Sometimes, information ...
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Oligopoly and game theory in MICROECONOMICS??????????????????????????????

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  Oligopoly - Game Theory   "When I am getting ready to reason with a man I spend one-third of my time thinking about myself and what I am going to say, and two-thirds thinking about him and what he is going to say."  Abraham Lincoln A game occurs when there are two or more interacting decision-takers (players) and each decision or combination of decisions involves a particular outcome (pay-off.) The fate (or the payoff) of a player in a game depends not only on the actions of that player but also on the other players! The Monty Hall problem! Suppose you're on a game show, and you're given the choice of three doors. Behind one door is a car, behind the others, goats. You pick a door, say number 1, and the host, who knows what's behind the doors, opens another door, say number 3, which has a goat. He says to you, "Do you want to pick door number 2?" Is it to your advantage to switch your choice of doo...
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