Marketing Management By Philip Kotler (719 Slides)
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course module of OB ( MB 102)
Organization Behavior (MB 102) Session 2010-2012 Course Instructors : PP Singh & Sneha Sharma +91-9914551155 +91-9317552855 pctepps@gmail.com Snehasharma28@yahoo.co.in COURSE DESCRIPTION This course deals with human behavior in organizations. Understanding what shapes the way organizations work. Business is about people. From the smallest enterprise to the largest corporation, organisations are created and designed by people to fulfill human objectives. Organisational behaviour (OB) seeks to understand how we can do this in the best way. This course aims to provide better understanding of human behaviour in organisations. COURSE OBJECTIVES 1. To gain a solid understanding of human behavior in the workplace from an individual, group, and organizational perspective. 2. To obtain frameworks and tools to effectively analyze and approach various organizational situations. CLASS REQUIREMENTS AND ASSESSMENT 1. Attendance Criteria – 75% 2. You are expected to be cla...
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